UPDATE: You can now hear the album.
—
Yesterday, Bon Iver posted an Instagram that suggested something would be happening in Justin Vernon’s hometown of Eau Claire, WI at 6:30 PM, and then more events would follow today (9/29) in select cities around the world. At the Eau Claire one, newspapers hit the racks with artwork related to Bon Iver’s new album 22, A Million, which comes out this Friday (9/30). The album was also playing on cassette in a boombox.
A reporter was sent by the nightly news to cover a cassette playing in a boombox: https://t.co/bf1XpT5M1g #22AMILLION pic.twitter.com/M6XQ2sZUQI
— JAGJAGUWAR (@jagjaguwar) September 29, 2016
https://www.instagram.com/p/BK8QcVdBA9l/?taken-at=219536416
https://www.instagram.com/p/BK7ctM5g-EF/?taken-at=219536416
https://www.instagram.com/p/BK62LBsBt1m/?taken-at=219536416
Looks like people are unloading some sort of newspaper outside of the State Theater @blobtower @boniver pic.twitter.com/OAZYMi2sWt
— Amanda (@Amanda_TVnews) September 28, 2016
Today, these “gatherings” happen in Melbourne, Berlin, Copenhagen, London, Amsterdam, Paris, Brooklyn, Minneapolis, Mexico City, and LA. The Brooklyn one is at the corner of Franklin & Meserole at 6:30 PM.
UPDATE: The Brooklyn one was moved to Guernsey St and Nassau Ave:
BROOKLYN: They painted over our mural! There's a new one right around the corner. Same time, different place. pic.twitter.com/jjIZyyYoZi
— Bon Iver (@boniver) September 29, 2016
Bon Iver gives some instructions:
Bon Iver also played a secret show in Berlin last night (he plays the city this weekend too):
UPDATE 2: The rest of the “gatherings” happened, including the Brooklyn one:
Crowd gathered on a brisk fall night for a first listen to new Bon Iver. Gonna be a good winter, indeed. #Brooklyn #Greenpoint #boniver pic.twitter.com/6zhN0QO3JQ
— Eva Drago (@eva_drago) September 29, 2016