Beverly have shared the video for “South Collins,” the new single from the band’s second album The Blue Swell. Directed by Jim Larson, there is a strong David Lynch vibe going on here, which singer/songwriter Drew Citron says is entirely intentional:
I originally wrote the song “South Collins” as a noir film script, the music and lyrics describe a murder at an art deco hotel. One weekend after a friend’s wedding in the Catskills, I came across The Colonial Inn, and it was the perfect setting to film the video. It’s a 150 year-old house replete with 150 years worth of taxidermy and tchotchkes. The place definitely had a surreal and creepy vibe, and the owner Steve was amazing. He has a friendly relationship with a brown bear named Baby, who comes into the hotel occasionally to eat leftovers, much to the dismay of the neighbors and wildlife protection service… Steve was totally down to let me and 20 of my friends take over the hotel for a weekend, and we ended up casting him as the older bartender.
The idea behind the video is that I walk into a hotel, and the sight of me triggers the bartender’s flashbacks to a nightclub singer he met decades before at the same hotel. A wild and progressively sinister party ensues. Years later he is still haunted by it – what happened that night? Director Jim Larson created the perfect look of an eerie “Twin Peaks” or The Shining-like world, without getting too overtly into ghost stories and the supernatural.
Watch the “South Collins” video below.
The Blue Swell is out May 5 via Kanine and, as mentioned, Beverly will play two NYC release shows ahead of their tour with Flowers: Baby’s All Right on May 5 with EZTV, Painted Zeroes and Tall Juan (tickets) then a free in-store matinee at Rough Trade Records on May 7.