ANOHNI and the Johnsons‘s anticipated new album My Back Was A Bridge For You To Cross is out this Friday (7/7) via Secretly Canadian/Rough Trade, and following “It Must Change” and “Sliver Of Ice,” ANOHNI has shared a third advance single. “Why Am I Alive Now?” is a layered, jazzy track in which she reflects on the failing state of the world and her role within it–continuing the thematic similarities with Marvin Gaye’s What’s Going On. The song was co-produced by ANOHNI and Jimmy Hogarth, and comes with a music video directed by Euphoria‘s Hunter Schafer, who says, “I started listening to ANOHNI in high school, so it’s a huge honor to help her build a visual world for WAIAN. This music video was an honest attempt to answer the question that WAIAN begs, Why Am I Alive Now? I wanted to focus on the idea of finding sisterhood in a world that does nothing to help – I hope the direction, choreography, and tone conveys a small piece of that journey.” Watch the video below.
ANOHNI will perform live and do a Q&A with Schafer during an early album playback on YouTube on Thursday (7/6) at 3pm ET, with special guest Nomi Ruiz.
